{"id":9228,"date":"2020-12-14T01:14:00","date_gmt":"2020-12-14T01:14:00","guid":{"rendered":"https:\/\/springboardwritingconcepts.com\/?page_id=9228"},"modified":"2022-03-17T05:13:23","modified_gmt":"2022-03-17T05:13:23","slug":"get-clarity-on-your-ideal-customers-now","status":"publish","type":"page","link":"https:\/\/springboardwritingconcepts.com\/content-marketing-services\/get-clarity-on-your-ideal-customers-now\/","title":{"rendered":"Customer Persona Project"},"content":{"rendered":"\r\n\r\n\t

\r\n\t\t\t\tCustomer Persona Project\r\n\t\t\t<\/h2>\r\n\t\t\t

How Well Do You Know Your Ideal Customer?<\/p>\r\n\t

How many times have you sat down to plan a marketing campaign and stopped due to lack of clarity?<\/p>\r\n

Once is too many.<\/p>\r\n

You need to know with absolute clarity who your target audience is and how you can reach them. The Customer Persona acts as the focus of your marketing campaign around. It answers the 5 W’s:<\/p>\r\n

    \r\n
  1. Who – Know their demographics?<\/li>\r\n
  2. What – What are their pain points?<\/li>\r\n
  3. When – When are they most likely to need\/use your product or service?<\/li>\r\n
  4. Where – Where do you find them?<\/li>\r\n
  5. Why – Why do they need your product or service?<\/li>\r\n
  6. How – How do you reach them?<\/li>\r\n<\/ol>\r\n

    Blog. Hubspot.com<\/a> defines the Customer Persona as “a fictional report of your ideal customer based on your experience, your market research, and real data about your existing customers. A detailed customer persona will determine where to focus your time and guide product development”.<\/p>\r\n

    Knowing who you are marketing to gives you a distinct advantage. You know how and where to approach your ideal customer and solve their problem.<\/p>\r\n

    For example, here are two examples of a customer persona:<\/p>\r\n