{"id":10486,"date":"2021-04-27T04:10:57","date_gmt":"2021-04-27T04:10:57","guid":{"rendered":"https:\/\/springboardwritingconcepts.com\/?p=10486"},"modified":"2022-10-04T03:48:53","modified_gmt":"2022-10-04T03:48:53","slug":"content-marketing-funnel","status":"publish","type":"post","link":"https:\/\/springboardwritingconcepts.com\/content-marketing-funnel\/","title":{"rendered":"Content Marketing Funnel: Pulling Ahead In The New World 2021"},"content":{"rendered":"

Content Marketing Funnel:\u00a0 Pulling Ahead In The New World<\/h1>\n

Finally, small businesses have a way to outcompete the big brand names. And they have been slaying it!<\/p>\n

It is called a Content Marketing Funnel.<\/p>\n

What Changed?<\/h2>\n

COVID-19 changed everything. It changed the way we interact and the way we shop – which is good news for small businesses.<\/p>\n

More importantly, it leveled the playing field.<\/strong><\/p>\n

Big brands can no longer rely on customer habits or brand loyalty.<\/p>\n

When people could not go out and pick up what they have used for years, they had to look elsewhere. So the habit of picking up the same razor or shampoo at the local supermarket could not happen.<\/p>\n

The buying behavior changed. Customers went online to find alternatives. When a consumer looked online for shampoo or razor (for example), suddenly, more options showed up. Awesome brands now had a chance to compete. They provide awesome products, competitive prices, education, and, more importantly, options the general public did not know existed.<\/p>\n

Guess what?<\/h3>\n

It was not the brand names that showed up high on the results page. The smaller businesses dedicated their money, marketing efforts, SEO research, and technology to build an online presence topped the search results.<\/p>\n

The smaller businesses implemented a \u201cFull Funnel\u201d content marketing strategy to earn their way to the top of the search results. These smaller brands earned their way there \u2013 via organic search versus on-shelf presence.<\/p>\n

Big Brands rely on foot traffic in big box stores. Their marketing reflects that focus. So when the time came, and we could not get to the stores, that foot traffic dried up. Big Brands now have to pivot and begin to build an online presence to compete. They have to change their entire marketing strategy to compete.<\/p>\n

BAM! Playing field – Leveled!<\/h2>\n
\"Content
Content Marketing Funnels are leveling the playing field for small businesses. Content Marketing Funnels can fit any and every business – not just small businesses.<\/figcaption><\/figure>\n

Everyone knows that the first one on top of the search results gets the lion\u2019s share of the traffic \u2013 not the ads. These places are earned and have greater value.<\/p>\n

Content Marketing Funnel Tactics<\/h2>\n

Smaller businesses now use a variety of content to provide full-funnel content marketing<\/a> support. If there is a way to support the buyers through their journey<\/a> through the sales funnel, smaller brands are doing it. This includes:<\/p>\n