{"id":10604,"date":"2021-10-30T04:48:12","date_gmt":"2021-10-30T04:48:12","guid":{"rendered":"https:\/\/springboardwritingconcepts.com\/?p=10604"},"modified":"2022-10-04T03:36:39","modified_gmt":"2022-10-04T03:36:39","slug":"google-my-business-tells-your-story","status":"publish","type":"post","link":"https:\/\/springboardwritingconcepts.com\/google-my-business-tells-your-story\/","title":{"rendered":"Win More Customers Today! Use “Google My Business” to Tell Your Story – 2021"},"content":{"rendered":"

Use Google My Business to Tell Your Story<\/h1>\n

Research shows that most local business is done on cell phones. Over 80% of searchers will select a business that shows up in the local 3-Pack.<\/p>\n

If your business services a specific area, you NEED to spend time and refine your Google My Business profile. The most common mistake companies make setting up their Google My Business profile is to rely on their reviews only to sell their business. They forget to answer every searcher’s basic question:\u00a0 \u201cwhy should I choose your business\u201d?<\/p>\n

The best way to answer honestly and in your own voice. Your voice is what comes from your experiences, the reasons you chose your business, and your “why”.<\/p>\n

In short, your voice is the tone of what makes you — you. It is how your story is expressed.<\/p>\n

Your story answers that question and builds a connection between you and your customers. People value connection and put their money where they find value.<\/p>\n

The business that builds the best connections wins!<\/p>\n

What is the Local 3-Pack?<\/span><\/h2>\n

\"Google<\/p>\n

These three local businesses show up at the top of a search before the “organic” search results. The local 3-pack get the lion’s share of the calls or clicks.<\/p>\n

You see them every time you use search phrases \u201cjunk removal companies like near me\u201d, \u201cappliance removal in my town\u201d, or \u201chot tub removal in my area\u201d. The “near me”, “in my town” and “in my area” parts of the search query tell Google to only provide results from the local area.<\/p>\n

How does my story help my Google My Business profile?<\/span><\/h2>\n

Image a field of white balloons trying to your get your attention. The ballons are are you and your competitors who all look the same to your customers.<\/p>\n

You can\u2019t tell the ballons apart until you see the red one in the front.<\/p>\n

\"the<\/p>\n

The red one stands out and gets the attention because it is different enough but still does what balloons do.<\/span><\/p>\n

Your story is how you stand out from the crowd and is the basis of your brand.<\/p>\n

No one can copy your story \u2013 no one else has your experiences or looks at problems the way you do.<\/p>\n

It is all yours and it sets you apart.<\/p>\n

What is a brand?<\/span><\/h2>\n

When you tell your story on your Google My Business profile, you are doing more than appealing to immediate customers. You are building the foundation for longer success and creating your brand.<\/p>\n

A brand is a result of many factors working together to achieve a specific reputation. Brand building is not done overnight. It takes planning, timely execution of those plans,\u00a0 and consistency over time. In digital marketing, the building blocks of your brand include:<\/p>\n