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<\/p>\nThe Buying Journey is the process a buyer goes through to make a purchase. Each stop along the journey identifies the intention or purpose of the searcher when he or she googles\u2019 something.<\/p>\n
Intention frames well-written content \u2013 gives it purpose. You need great content to increase your site\u2019s organic traffic from people who want to buy (qualified visitors).<\/p>\n
Intent flows in a cycle:<\/p>\n
1. Research Intent \u2013 Customer has a question, need, or curiosity
\n2. Compare Intent \u2013 Point out what makes your solution the best option
\n3. Buy Intent \u2013 Closing the Sale
\n4. Succeed Intent \u2013 Keeping the Customer through after-sale support<\/p>\n
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What does Intent do?<\/span><\/p>\n Intent\u2019s influence is vast. It determines the web page\u2019s<\/p>\n Intent frames how to phrase your keywords to weed out the digital window shoppers with no intention to buy.\u00a0For example, your customer is curious about shoes. If you use the word \u201cshoes\u201d as your keyword, you will have several billion (over 4.6 billion to exact) other pages with the same keyword.<\/p>\n That is too much competition with too much volume to maybe get that one person who is interested in buying your shoes.<\/p>\n The sale could happen. But so can a snowstorm in Georgia during a heatwave. It is technically possible but highly unlikely.<\/p>\n The query \u201cshoes\u201d is not enough information.\u00a0To get the customer to your site, you need to know<\/p>\n Intent frames<\/strong> <\/em>the use of the keyword \u201cshoes\u201d to sift through the casual passersby to focus on those whose problems you want to get paid to solve.<\/p>\n For example, use Compare Intent to show how your product, service, or solution meets the customer’s needs.<\/p>\n With search engine optimized and well-written product pages, you can stand out from the rest \u2013 even when you are required to use the manufacturer’s product descriptions.<\/p>\n Then show how your solution is better than your competitor.<\/p>\n Compare Intent answers the most feared interview question on the planet: \u201cWhy should I choose you over ABC product or service?\u201d<\/p>\n If you are not providing comparison pages with links to buy, your competition will. Goodness only knows what they are saying about you.<\/p>\n Take back the narrative. Define the conversation with your own, well-optimized (SEO\u2019d) comparison and product pages.<\/p>\n Good content moves your customer through each phase of the Buying Journey. Great content does it without your customer leaving your website.<\/p>\n Want to leverage intention to get your business ahead?<\/p>\n Call us at Springboard Writing Concepts, we would be happy to help!<\/p>\n","protected":false},"excerpt":{"rendered":" The Importance of Intent in the Buyer’s Journey The Buying Journey is the process a buyer goes through to make a purchase. Each stop along the journey identifies the intention or purpose of the searcher when he or she googles\u2019 something. Intention frames well-written content \u2013 gives it purpose. You need great content to increase …<\/p>\n\n
How To Be Heard Over The Noise?<\/h4>\n
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Compare Intent Example<\/h3>\n
Why Does “Compare” Intent Matter?<\/h4>\n
Take-Aways<\/h3>\n
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