Content Marketing for Business Dreamers Who Become Doers

Content Marketing For Small Business

Sharing content marketing, sales funnel tips, and customer insights for small businesses. We all start as dreamers who become doers.

Content Marketing Funnel: Pulling Ahead In The New World 2021

Finally, small businesses have a way to outcompete the big brand names. And they have been slaying it! It is called a Content Marketing Funnel. What Changed? COVID-19 changed everything. It changed the way we interact and the way we shop – which is good news for small businesses. More importantly, it leveled the playing …

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The Neglected Support Page

A good sales pitch may get the customer to buy once. Excellent support will turn them into repeat customers. Who doesn’t want that?   The Sad Tale of Major High-End Makeup Company’s FAQ Page   In June of 2020, we did a review of a high-end cosmetic company’s FAQ page. We embarked on the assignment …

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The Buyer’s Journey Defined

What is the Buyer’s Journey?   The Buyer’s Journey is the process a buyer goes through to make a purchase. Each stop on the buying journey identifies the intention of the searcher. Now leverage this intention. Highlight how your company provides the best solution for the searcher.   How the Buying Journey Begins   The …

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