Sharing content marketing, sales funnel tips, and customer insights for small businesses. We all start as dreamers who become doers.
The Neglected Support Page A good sales pitch may get the customer to buy once. To keep your customers for life, look at your support pages. Excellent support will turn them into repeat customers. Who doesn’t want that? The Sad Tale of Major High-End Makeup Company’s FAQ Page In June of 2020, we did a …
What is the Buyer’s Journey? The Buyer’s Journey is the process a buyer goes through to make a purchase. Each stop on the buying journey identifies the intention of the searcher. Now leverage this intention. Highlight how your company provides the best solution for the searcher. How the Buying Journey Begins The Journey starts with …
The Importance of Intent in the Buyer’s Journey The Buying Journey is the process a buyer goes through to make a purchase. Each stop along the journey identifies the intention or purpose of the searcher when he or she googles’ something. Intention frames well-written content – gives it purpose. You need great content to increase …
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